Portfolio
Branding & Communications | Partnerships & Experiential Marketing (2019 - 2024)
American Express
"A Journey into Emotional Branding" At American Express, I discovered the true magic of branding wasn't in the transaction but in the emotions we could evoke. Imagine crafting an experience so rich, it felt like a personal invitation into an exclusive club, where each member was not just a customer but a cherished guest.
Key Highlights:
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We transformed ordinary interactions into extraordinary moments, increasing engagement by 30%.
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From luxurious events to personalized gifts, we made every Platinum and Centurion member feel uniquely valued, boosting retention by 25%.
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Innovative strategies that not only rewarded but also connected, leading to a 15% growth in our Asian portfolio.
Projects & Campaigns:
What I learned: Every campaign was a lesson in how to make someone feel seen, valued, and part of something special. It's about creating a legacy of experiences.
Commercials & Marketing Programs
Each piece was a story, telling of adventure, luxury, and belonging.
Interview / Short Documentary
Developed story concepts for each Partner's and Cardmember's experiences to create narratives that distinguish us from typical banking or credit card services, emphasizing our focus on travel and lifestyle.
Amex Artist Collaboration
We partnered with local Thai artists to create sensory-rich, exclusive gifts, weaving the Amex story into local culture.
Amex Prop Designs
Developed a brand environmental design concept and props that are adaptable and reusable, seamlessly fitting into various situations and challenges.
Amex Experiences
Events were not just events; they were chapters in a larger narrative of luxury and personal touch.
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Director, Business Development. Thailand, New York (2016 - 2018)
LR PARIS
"Crafting Luxury from Imagination" My time at LR Paris taught me that the art of branding is in marrying imagination with strategy. Picture walking through a gallery where every piece tells a story, where luxury isn't just seen but felt.
Key Achievements:
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Innovative Product Design: I explored materials to tell the brand's story, from silk to leather, creating products that graced settings from museums to the White House.
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Client Impact: The creations weren't just functional; they were experiences, enhancing brand perception in unprecedented ways.
Concept Development & Product Results:
Material Exploration: Each material was a chapter, each product a story.
Design Thinking: Explored not just "what," but "how" and "why," ensuring every product was not just memorable but meaningful.
Reflections: This journey taught me that design is more than aesthetics; it's about connecting people to brands in a way that feels personal and intentional.
Concept Development
Product results
Asia Marine
Luxury Yacht Business - 2021 - present
Oversee the management of social media platforms and increase brand awareness by developing and implementing creative strategies. This includes producing visually engaging designs and crafting compelling video content to effectively communicate the brand's message and connect with the target audience
House of Kilig
Celebrity in Business Management
Celebrity in Business Management Elevating Beauty Through Story: Here, we transformed beauty brands into personal stories, aligning celebrity influence with strategic growth.
FX Media
Singapore, Shanghai - 2014 - 2015
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Conceptualized and sketched new design concepts, graphics, and layouts that align with the business strategy and vision of clients
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Developed a clear understanding of the trends in the industry and maintained a good working knowledge of design tools and applications
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Devised appropriate ways to identify and resolve various print and digital production issues.
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Produced multiple engaging and relevant designs for clients and ensured that they are tailored towards their (clients) budgets
